Digital Mortgage Financing with Laura AI - V2 Now Online

Since the release of the first version of our virtual employee Laura AI, customers have had many opportunities to get information about mortgage financing: In addition to property data collection from various real estate portals to tailor the financing proposal precisely to the user’s project, mortgage interested parties can simulate various interest rate lock-in periods with different interest rates and calculate their personal rate via the household calculator. Furthermore, the user can check potential claims for subsidies, such as KfW loans or Wohn-Riester, and have the results directly calculated into their financing.

Now in version 2 of Laura AI, we have continued to orient ourselves to customer wishes as before, to build on previous successes and create an optimal user experience.

What these customer wishes look like is shown by the numbers from various studies: According to these, well over 80% of respondents want to use an online portal with a comparison calculator for entering different financing parameters, and 71% are even positive about registration and providing personal data to receive financing proposals or compare multiple concepts. Based on these customer wishes, registered users now have the following new functions within the user portal:

Users can now easily create multiple financing concepts. This might be the case, for example, when comparing different properties or weighing whether building their own home is worth it compared to buying an existing property. In each of the specified concepts, the user can individually determine their financing parameters, incorporate subsidies, and save the respective draft, continue later, or export it as a PDF.

It is often the case that mortgage interested parties have all the data about their financing at hand and could start right away. But what’s missing: the right property. Therefore, the user can specify here in which location and with what radius they are looking for a property to purchase. They can also specify certain key data about the desired property, such as square meters, price, or number of rooms. Additionally, the user has the option to determine which real estate portals should be searched online and to which email address these results should be sent. This function offers banks the opportunity to address customers as early as possible in the customer journey and provide them with relevant information.

To be able to prepare for the first appointment at the bank and have all the important documents together, the user can create their personal checklist using this function. It takes into account, for example, whether the customer is self-employed or employed or whether they are already a VR Bank customer or not, which in turn affects the necessary documents. This creates a smooth process in the initial consultation for both the customer and the advisor, and nothing stands in the way of financing.

If the customer does not want to buy a property but decides on their own construction project, they can use this clear calculator to determine the expected costs. To obtain the most accurate results possible, the location of the planned construction is asked at the beginning, which has a corresponding influence on the real estate transfer tax. After the customer has specified the equipment level and described the property in terms of size, connection costs, and other features, they receive the result for the construction costs and can directly create a new financing concept for it.

In addition to these new functions, we have given Laura a professional visual redesign. We therefore not only offer users enormous added value on a functional level but also take care to create a premium feeling for the customer during the Laura AI customer journey and thus achieve the best possible interaction.

Last but not least: the GENOPACE integration. If you want to think and implement mortgage financing digitally in the bank, you cannot get around the GENOPACE platform. Accordingly, through our collaboration with GENOPACE, we have implemented their interface and are also creating enormous added value on the bank side. The interest rates displayed in Laura AI and factored into the calculations are retrieved directly via this interface. This eliminates the need for manual updating of financing parameters within the bank, for example when interest rates change or building savings conditions change. Another important component here is the transfer of customer information directly to the GENOPACE platform: if a user verifies themselves via their email address and creates one or more concepts, these concepts land directly in GENOPACE together with the other information about the financing. This creates a workflow without media breaks, the advisor can prepare perfectly for their customer, and further processing runs smoothly.

Curious? Then simply try it out at www.jetzt-baufinanzieren.de - Have fun!