What is AWS AppFlow?
AWS AppFlow is a fully managed integration service that enables secure data transfers between SaaS applications and AWS services. The service connects Salesforce, SAP, ServiceNow, and over 50 other applications with S3, Redshift, or other AWS destinations without code.
AppFlow encrypts data in transit and at rest and provides transformations, validation, and filtering in a visual interface.
Core Features
- 50+ Connectors: Salesforce, SAP, ServiceNow, Slack, Zendesk, Google Analytics, Marketo, and more
- Bidirectional Flows: Transfer data from SaaS to AWS or from AWS to SaaS
- Transformations: Field mapping, filtering, validation, and masking without code
- Trigger Options: On-demand, scheduled, or event-based on source changes
- Encryption: AWS KMS for data-at-rest and TLS for data-in-transit
Typical Use Cases
CRM Data to Data Lake: Automatically sync Salesforce data to S3 for analytics with Athena or Redshift. Incremental updates reduce data volume and costs.
Customer Analytics: Combine Zendesk tickets, Salesforce opportunities, and marketing data in a central data warehouse for Customer 360 analytics.
Event-driven Workflows: Automatically trigger Lambda functions on new records in Salesforce for notifications, validations, or downstream processes.
Benefits
- No code required for data integration
- Secure transfer with encryption and PrivateLink
- Pay-per-use without upfront costs or minimum fees
- Native integration with AWS analytics services
Integration with innFactory
As an AWS Reseller, innFactory supports you with AWS AppFlow: data integration strategy, flow configuration, and building data lake architectures.
Typical Use Cases
Frequently Asked Questions
What is AWS AppFlow?
AWS AppFlow is a fully managed integration service that enables secure data transfers without code between SaaS applications such as Salesforce or SAP and AWS services such as S3 or Redshift.
Which SaaS applications does AppFlow support?
AppFlow supports over 50 sources and destinations, including Salesforce, SAP, ServiceNow, Slack, Zendesk, Google Analytics, and Marketo. Data can be written to S3, Redshift, Salesforce, and other destinations.
How is AppFlow billed?
You pay per flow execution and data processed: $0.001 per flow run, plus $0.02 per GB of data processed. Salesforce flows may have different pricing; current rates should be verified on the official AWS pricing page before starting a project.
Can I transform data before transfer?
Yes. AppFlow offers transformations like field mapping, filtering, validation, masking, and aggregation. Complex transformations can be extended with Lambda functions.
Is AppFlow GDPR-compliant?
AppFlow can process data in EU regions and supports encryption with AWS KMS as well as PrivateLink for private connections. The specific GDPR implementation for a given project should be reviewed together with the applicable contractual and organizational requirements.
Note: All product information on this page has been compiled with care, but is provided without guarantee and may be outdated or incomplete. Cloud services evolve rapidly — features, pricing, SLAs, and availability change frequently. Authoritative and up-to-date information can only be found on the official product page of AWS (official documentation). This page does not represent an offer by AWS.