What is Amazon Bedrock Marketplace?
Amazon Bedrock Marketplace is a catalog within Amazon Bedrock that gives you access to more than 100 popular, emerging, and specialized foundation models through a single managed interface. These models are in addition to the first-party models in Amazon Bedrock and come from providers such as IBM, NVIDIA, Stability AI, and the Hugging Face community. In one unified catalog you discover relevant models, test them, subscribe to them, and deploy them.
Unlike the serverless core models in Bedrock, models from Amazon Bedrock Marketplace are deployed to an endpoint managed by Amazon SageMaker AI after you subscribe. This solves the problem of making specialized or open-weight models usable without your own ML infrastructure: you get a dedicated endpoint with predictable performance and then call the model through Bedrock’s standard APIs.
Core Capabilities
- Unified model catalog: Discover, compare, and test more than 100 foundation models from different third-party providers without switching between separate tools.
- Deployment to SageMaker endpoints: Subscribed models are deployed to an endpoint managed by Amazon SageMaker AI. Alternatively, you can bring your own endpoint.
- Access through Bedrock APIs: Call deployed models through the InvokeModel and Converse operations and the Bedrock console, using the same interfaces as the core models.
- Native Bedrock integration: Marketplace models work directly with Bedrock features such as Knowledge Bases, Guardrails, and agent platforms such as Amazon Bedrock AgentCore.
Typical Use Cases
Specialized models without your own infrastructure: Teams use domain-specific or emerging models that are not part of Bedrock’s core models and avoid building and operating their own ML infrastructure.
Adding third-party models to existing workflows: You extend existing Bedrock applications with models from the Marketplace and keep using Agents, Knowledge Bases, and Guardrails through the same APIs.
Comparing and selecting models: Through a single interface you test models from different providers and select the one that fits your use case before deploying it to production.
Benefits
- Access to more than 100 additional foundation models through a single managed interface
- Consistent Bedrock APIs and native integration with Agents, Knowledge Bases, and Guardrails
- Availability in EU regions (Frankfurt, Ireland, London, Paris) for deployments within the EU
Integration with innFactory
As an AWS Reseller, innFactory supports you with the adoption and operation of this service.
Typical Use Cases
Frequently Asked Questions
What is Amazon Bedrock Marketplace?
Amazon Bedrock Marketplace is a catalog within Amazon Bedrock that lets you discover, test, subscribe to, and deploy more than 100 popular, emerging, and specialized foundation models. These models are in addition to the first-party models in Bedrock. Subscribed models are deployed to an endpoint managed by Amazon SageMaker AI and called through Bedrock's standard APIs.
When should I use Amazon Bedrock Marketplace?
Use Amazon Bedrock Marketplace when you need a specialized or domain-specific model that is not part of the serverless core Bedrock models, for example models from IBM, NVIDIA, Stability AI, or the Hugging Face community. It also fits when you want to run a third-party model on a dedicated endpoint while still using native Bedrock features such as Agents, Knowledge Bases, and Guardrails.
How much does Amazon Bedrock Marketplace cost?
Billing has two parts: a software fee paid to the third-party provider of the model, which can be zero depending on the model, plus a SageMaker hosting fee. The hosting fee is based on the instance type and number of instances chosen for the endpoint and applies for as long as the endpoint runs. See the AWS pricing page for current rates.
Which regions support Amazon Bedrock Marketplace and are there EU options?
Amazon Bedrock Marketplace is available in multiple AWS regions, including four EU regions: Frankfurt, Ireland, London, and Paris. This lets you deploy and run models within the EU. The AWS model compatibility documentation lists which models are supported in which regions.
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