What is AWS Marketplace?
AWS Marketplace is a digital catalog through which you find, buy and deploy third-party software solutions. The catalog spans SaaS applications, Amazon Machine Images, containers and professional services. For independent software vendors and consulting partners, the marketplace is also a sales channel.
Procurement runs through your existing AWS account: purchased products appear consolidated on the AWS invoice and can be governed with the cost management and governance tooling you already use.
Core capabilities
- Broad catalog: AI agents and tools, machine learning, data products, operating systems, security, networking, storage and DevOps, among others
- Multiple delivery methods: SaaS, Amazon Machine Images, containers and professional services
- Procurement options: Standard subscriptions, Express Private Offers with custom pricing, free trials and Free Tier offerings
- Consolidated billing: Costs flow through the AWS account and the familiar cost management tooling
- Governance: Access controls and governance capabilities for procurement
- Vendor Insights: Additional vendor information and specialization badges for qualified partners
Typical use cases
Simplifying procurement: Organizations source third-party software through their existing AWS agreement instead of running a separate procurement process per vendor.
Custom terms: Through private offers, prices and terms are negotiated directly with the vendor and reflected in the marketplace.
Fast deployment: AWS states selected products can be deployed in a matter of minutes, supported by Quick Launch capabilities.
Buying data and ML models: Alongside classic software, data products and machine learning offerings are available.
Benefits
- One procurement and billing path across many vendors
- Consolidated costs on the AWS invoice
- Governance and access controls for purchasing
- Custom terms through private offers
Integration with innFactory
As an AWS Reseller, innFactory supports you with AWS Marketplace: selecting suitable products, coordinating private offers, embedding purchases into your procurement and governance processes, and assessing cost and contract terms.
Typical Use Cases
Technical Specifications
Frequently Asked Questions
What is AWS Marketplace?
AWS Marketplace is a digital catalog where customers find, buy and deploy software solutions. The catalog covers SaaS, Amazon Machine Images, containers and professional services, and it serves independent software vendors and consulting partners as a sales channel.
How is it billed?
Purchased products are billed in a consolidated way through your AWS account. AWS cost management tooling plus governance and access controls are available for cost control.
Which procurement options exist?
AWS names standard subscriptions, Express Private Offers with individually negotiated terms, and free trials and AWS Free Tier offerings.
In which formats are products delivered?
The marketplace supports several delivery formats: software-as-a-service, Amazon Machine Images, containerized solutions and professional consulting services.
How are contract terms handled?
End-user licence agreements and contract terms are managed through the respective product listings. AWS additionally points to Vendor Insights and specialization badges for qualified partners.
Note: All product information on this page has been compiled with care, but is provided without guarantee and may be outdated or incomplete. Cloud services evolve rapidly — features, pricing, SLAs, and availability change frequently. Authoritative and up-to-date information can only be found on the official product page of AWS (official documentation). This page does not represent an offer by AWS.