What is AWS Elemental MediaTailor?
AWS Elemental MediaTailor provides two core functions for video streaming: Server-Side Ad Insertion (SSAI) and Channel Assembly. SSAI seamlessly inserts personalized ad spots into live and on-demand video streams. Ads are spliced server-side into the stream, making them indistinguishable from actual content.
Channel Assembly enables the creation of linear streaming channels from existing VOD assets. You define a program schedule with broadcast times, and MediaTailor produces a continuous live stream from individual videos. Both features can be combined: linear channels with personalized advertising.
Core Features
- Server-Side Ad Insertion: Seamless ad insertion without buffering or ad blocker detection
- Ad Personalization: Individual ads based on viewer profiles and targeting parameters
- Channel Assembly: Create linear streaming channels from VOD libraries
- Prefetch: Pre-loading ad decisions for lower latency in live streams
- Reporting: Detailed metrics on ad impressions, fill rates, and viewer engagement
Typical Use Cases
OTT Streaming with Ads: Monetize your streaming service through personalized advertising that seamlessly integrates with content. SSAI ensures ad blockers cannot detect the ads.
FAST Channels: Create Free Ad-Supported Streaming TV (FAST) channels from your VOD library. Channel Assembly generates a linear program schedule, SSAI inserts ads.
Live Sports Monetization: Insert personalized ads into live sports streams. Different viewers see different ads based on region, device, and profile.
Benefits
- Ad blocker-resistant advertising through server-side splicing
- No buffering interruptions during ad insertions
- Personalization increases ad relevance and revenue
- Linear channels without own playout infrastructure
Integration with innFactory
As an AWS Reseller, innFactory supports you with AWS Elemental MediaTailor: building SSAI workflows, configuring Channel Assembly, and integrating with ad networks and targeting systems.
Typical Use Cases
Frequently Asked Questions
What is AWS Elemental MediaTailor?
AWS Elemental MediaTailor is a service for server-side ad insertion (SSAI) and Channel Assembly. SSAI seamlessly inserts personalized ads into video streams so that ad blockers cannot detect them. Channel Assembly creates linear streaming channels from VOD content.
What is the advantage of server-side ad insertion?
With SSAI, ads are spliced server-side into the video stream. This means: no buffering interruptions, no detection by ad blockers, and a consistent viewer experience across all devices. Client-side ad insertion can be blocked.
What is Channel Assembly?
Channel Assembly allows you to create a linear, TV-like streaming channel from existing VOD content (movies, series, clips). You define a program schedule, and MediaTailor streams the content in the defined order.