What is Amazon Pinpoint?
Amazon Pinpoint is a multi-channel marketing and communications service for email, SMS, push notifications, and voice. The service enables personalized campaigns at scale with detailed analytics.
Pinpoint combines campaign management, user segmentation, and delivery infrastructure in one service and is optimized for high send volumes.
Core Features
- Multi-Channel Campaigns: Email, SMS, push, voice, and in-app
- Dynamic Segmentation: User groups based on attributes and behavior
- Personalization: Dynamic content with Handlebars templates
- Journey Builder: Visual editor for automated customer journeys
- Analytics: Real-time tracking of delivery, opens, clicks, and conversions
Typical Use Cases
Marketing Campaigns: Coordinated multi-channel campaigns for product launches, promotions, and events. Segmentation by purchase history, interests, and engagement.
Transactional Messages: Order confirmations, shipping notifications, and password resets via email or SMS. High delivery rates with dedicated infrastructure.
App Engagement: Push notifications for mobile apps based on user behavior. Re-engagement of inactive users with personalized offers.
Benefits
- Scales to millions of messages per hour
- Pay-per-use without minimum fees
- Integrated analytics without additional tools
- Seamless AWS integration with Lambda, S3, and Personalize
Integration with innFactory
As an AWS Reseller, innFactory supports you with Amazon Pinpoint: We help with marketing strategy, campaign automation, and integration with your customer data platforms.
Typical Use Cases
Frequently Asked Questions
What is Amazon Pinpoint?
Amazon Pinpoint is a multi-channel marketing service for email, SMS, push notifications, and voice messages. It enables personalized campaigns, user segmentation, and detailed analytics.
Which channels are supported?
Email, SMS, push notifications (iOS, Android, Web), voice calls, and in-app messages. All channels can be combined in coordinated campaigns.
How does segmentation work?
Pinpoint enables dynamic segments based on user attributes, behavior, and engagement history. Segments update automatically when new data arrives.
How does Pinpoint integrate with other AWS services?
Pinpoint integrates with Amazon Personalize for personalized content, Lambda for custom processing, Kinesis for event streaming, and S3 for data import/export.