What is Microsoft Entra External ID?
Microsoft Entra External ID is a Customer Identity and Access Management (CIAM) solution for external users. The service enables secure self-service registration, social login and access control for customer and partner applications.
Core Features
- Self-service registration and password recovery
- Social login with Google, Facebook, Apple and other providers
- Multi-Factor Authentication for external users
- Customizable user journeys and branding
- API-based integration for custom frontends
Typical Use Cases
- Customer portals with secure registration and login
- Partner platforms with B2B collaboration
- Mobile apps with social login and biometric authentication
Benefits
- Scales to millions of users
- Reduces development effort for identity management
- Compliance-ready with GDPR and other regulations
- Seamless integration with Microsoft Entra Conditional Access
Integration with innFactory
As a Microsoft Solutions Partner, innFactory supports you with Microsoft Entra External ID: CIAM architecture, user journey design and integration into existing applications.
Frequently Asked Questions
What is the difference between External ID and Entra ID?
Entra ID is for employee identities. External ID is specifically for external users like customers (B2C) and business partners (B2B) with self-service registration and social login.
Which social identity providers are supported?
External ID supports Google, Facebook, Apple, Microsoft Account and any OIDC/SAML providers. Users can sign in with existing accounts.
How does billing work?
Billing is based on Monthly Active Users (MAU). The first 50,000 MAU per month are free for P1/P2 licenses. Tiered pricing applies after that.
Can I customize the branding?
Yes, login pages, emails and user journeys can be fully customized to your branding. Custom domains enable URLs without Microsoft reference.
