What is Application Integration?
Application Integration is Google’s Integration Platform as a Service for connecting enterprise applications, APIs and data sources. The visual workflow designer enables creating integrations without code. Numerous pre-built connectors link Google Cloud services as well as SaaS applications like Salesforce, SAP and ServiceNow.
Core Features
- Visual Designer: Drag-and-drop interface for integration workflows without programming
- Numerous Connectors: Pre-built connections to Salesforce, SAP, Oracle, ServiceNow, databases, and more Google Cloud services
- Event Triggers: Start workflows through events, schedules or API calls
- Transformations: Data conversion between different formats and schemas
- Monitoring: Built-in monitoring with logging, alerting and error handling
Typical Use Cases
CRM-ERP Integration
Synchronization of customer data between Salesforce and SAP. New leads in Salesforce automatically trigger creation of business partners in SAP.
Order-to-Cash Automation
End-to-end automation from order intake to invoicing. Orders from the webshop automatically flow into ERP and logistics systems.
Master Data Management
Consistent master data across all systems. Changes in one system are automatically propagated to all connected applications.
Benefits
- Fast integration without development effort
- Maintenance-free connectors are updated by Google
- Scales automatically with integration volume
- Central overview of all enterprise integrations
Integration with innFactory
As a certified Google Cloud partner, innFactory supports you with Application Integration: integration strategy, workflow design, connector development and migration from existing integration platforms. We connect your enterprise systems efficiently.
Available Tiers & Options
Standard
- Fully managed
- Visual workflow designer
- Numerous pre-built connectors
- Complex logic requires code
Typical Use Cases
Technical Specifications
Frequently Asked Questions
What is Application Integration?
Application Integration is Google's iPaaS solution for visual integration of applications, APIs and data sources. The service enables no-code and low-code workflows with numerous pre-built connectors to Google Cloud services and third-party applications.
How does Application Integration differ from Workflows?
Application Integration offers a visual designer with pre-built connectors for SaaS applications. Workflows is code-based and better suited for GCP-native orchestration and complex logic.
Which connectors are available?
Application Integration offers connectors for Google Cloud services like BigQuery and Pub/Sub as well as business applications such as Salesforce, SAP, ServiceNow, and databases. Custom connectors can also be created via REST APIs.
How is Application Integration billed?
Billing is usage-based on integration executions plus separate charges for connector usage (connection nodes). A free quota for basic Google Cloud connectors is available. See the official Google Cloud pricing page for details.
Note: All product information on this page has been compiled with care, but is provided without guarantee and may be outdated or incomplete. Cloud services evolve rapidly — features, pricing, SLAs, and availability change frequently. Authoritative and up-to-date information can only be found on the official product page of Google Cloud (official documentation). This page does not represent an offer by Google Cloud.
