Google Cloud Marketplace provides functional software packages that run on Google Cloud, covering selection, deployment, billing, and access control.
What is Google Cloud Marketplace?
Google Cloud Marketplace lets you deploy functional software packages that run on Google Cloud. Even if you are unfamiliar with services like Compute Engine or Cloud Storage, you can start up a familiar software package without having to manually configure the software, virtual machine instances, storage, or network settings. You can deploy a software package now and scale that deployment later when your apps require additional capacity.
You select, purchase, and deploy products from the Cloud Marketplace page of the Google Cloud console. Cloud Marketplace offers many different products, and in some cases a few variations of the same product; each product has a details page that describes details such as VM type, operating system, and estimated costs.
Core Features
- Discovering products: AI-powered search features such as Instant Search, AI Overviews, and conversational AI Mode
- Managing deployments: View, modify, monitor, and scale your deployed software packages using Google Cloud tools
- Maintaining products: Update the images of existing deployments to fix critical issues and vulnerabilities
- Managing billing: Manage, change, or cancel billing and subscriptions
- Access control: Define through IAM roles and permissions who can purchase and manage commercial products
- Private Marketplace: Deploy pre-approved products that meet your organization’s internal procurement standards
- CLI deployment: Deploy VM products through the command-line interface using tools like Terraform
Typical Use Cases
Deploying standard software quickly
Launching a familiar software package without manually configuring VM, storage, and network.
Channelling procurement
Using the Private Marketplace so teams source only pre-approved products.
Consolidating billing
Managing subscriptions and billing for third-party products through Cloud Marketplace.
Automated deployment
Rolling out VM products through Terraform as part of existing infrastructure-as-code processes.
Benefits
- Less setup effort: Software packages run without manual infrastructure configuration
- Controlled procurement: Private Marketplace and IAM roles limit who can source what
- Consolidated billing: Subscriptions and billing for third-party products in one place
- Scalable: Deployments can be scaled later to match capacity needs
Integration with innFactory
As a certified Google Cloud partner, innFactory supports you with Google Cloud Marketplace: setting up a Private Marketplace, controlling access through IAM, and automating deployments with Terraform.
Contact us for a consultation on Google Cloud Marketplace.
Available Tiers & Options
Cloud Marketplace
- Deploy functional software packages without manually configuring software, VM instances, storage, or network settings
- Products offered as VM, Kubernetes, and SaaS packages
- AI-powered search with Instant Search, AI Overviews, and conversational AI Mode
- Feature scope and cost depend on the individual third-party product
Private Marketplace
- Deploy pre-approved products that meet your organization's internal procurement standards
- Requires curation by your organization
Typical Use Cases
Technical Specifications
Frequently Asked Questions
What is Google Cloud Marketplace?
Google Cloud Marketplace lets you deploy functional software packages that run on Google Cloud. Even if you are unfamiliar with services like Compute Engine or Cloud Storage, you can start up a familiar software package without having to manually configure the software, virtual machine instances, storage, or network settings.
Which product types are available?
Per the documentation, Cloud Marketplace covers VM products, Kubernetes solutions, and SaaS applications. In some cases there are several variations of the same product; each product has a details page describing details such as VM type, operating system, and estimated costs.
What is the Private Marketplace?
Through the Private Marketplace you deploy pre-approved products that meet your organization's internal procurement standards.
How are billing and access controlled?
Cloud Marketplace lets you manage, change, or cancel billing and subscriptions for your Cloud Marketplace products. IAM roles and permissions define who has access to purchase and manage commercial products.
How can Marketplace products be deployed automatically?
Per the documentation, VM products can be deployed through the command-line interface using tools like Terraform.
Note: All product information on this page has been compiled with care, but is provided without guarantee and may be outdated or incomplete. Cloud services evolve rapidly — features, pricing, SLAs, and availability change frequently. Authoritative and up-to-date information can only be found on the official product page of Google Cloud (official documentation). This page does not represent an offer by Google Cloud.
