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Dataprep - Visual Data Preparation

Dataprep by Trifacta prepares data visually for analytics. Intelligent suggestions, automatic profiling, export to BigQuery.

Data Analytics
Pricing Model Pay-per-use (Units)
Availability Global with EU regions
Data Sovereignty Data processing in Dataflow
Reliability 99.9% availability SLA

Dataprep by Trifacta is an intelligent service for visual data preparation. Automatic analysis, transformation suggestions, and serverless execution on Dataflow.

What is Dataprep?

Dataprep automatically analyzes your data, detects patterns and anomalies, and suggests transformations. Analysts work visually in the browser; execution happens on Dataflow.

The service is ideal for exploratory data analysis and ad-hoc cleaning before data is used in BigQuery for analytics.

How It Works

1. Import Data
   Cloud Storage / BigQuery / Upload
2. Automatic Profiling
   ┌──────────────────────┐
   │ Data types detected  │
   │ Anomalies marked     │
   │ Statistics calculated│
   └──────────────────────┘
3. Define Transformations
   - Visually in browser
   - Intelligent suggestions
   - Preview before execution
4. Execute Job
   Dataflow (serverless)
5. Export
   BigQuery / Cloud Storage

Core Features

  • Automatic profiling: Data types, distributions, anomalies
  • Intelligent suggestions: AI suggests transformations
  • Visual transformations: Click instead of code
  • Reusable recipes: Save transformations as templates
  • Serverless execution: Dataflow scales automatically

Typical Use Cases

Data Cleaning for Analytics

Clean CSV exports, Excel files, or unstructured data. Handle null values, standardize formats, remove duplicates.

Exploratory Data Analysis

Understand new datasets. Dataprep automatically shows distributions, outliers, and potential quality issues.

Self-Service Data Prep

Business analysts prepare data themselves without waiting for data engineering teams.

Ad-hoc Transformations

One-time data conversions that don’t justify a production ETL job.

Dataprep vs. Data Fusion vs. Dataflow

CriterionDataprepData FusionDataflow
UserAnalystsETL developersDevelopers
InterfaceVisualVisualCode (Beam)
Use CaseAd-hoc prepProduction ETLComplex pipelines
SchedulingLimitedYesYes
ComplexityLowMediumHigh

Benefits

  • Simple: Visual interface without code
  • Intelligent: AI-powered transformation suggestions
  • Serverless: No infrastructure to manage
  • Fast: From raw data to analytics in minutes

Limitations

  • Not for production: Limited scheduling and monitoring
  • Trifacta dependency: UI hosted by third party
  • Costs: Can be expensive for large datasets

Integration with innFactory

As a Google Cloud Partner, innFactory supports you with Dataprep: evaluation for your use cases, integration into analytics workflows, and comparison with alternatives.

Typical Use Cases

Data cleaning for analytics
Exploratory data analysis
Self-service data prep
Ad-hoc transformations

Technical Specifications

Engine Dataflow (serverless)
Interface Browser-based
Outputs BigQuery, Cloud Storage
Sources Cloud Storage, BigQuery, Upload

Frequently Asked Questions

What is Dataprep?

Dataprep by Trifacta is an intelligent service for visual data preparation. It automatically analyzes data, suggests transformations, and executes them on Dataflow. Ideal for analysts without programming skills.

How does Dataprep differ from Data Fusion?

Dataprep is for ad-hoc data cleaning and exploratory analysis by analysts. Data Fusion is for production ETL pipelines with scheduling and orchestration. Dataprep is simpler, Data Fusion more powerful.

Where do Dataprep jobs run?

Dataprep jobs run on Dataflow. Data stays in Google Cloud (Cloud Storage, BigQuery). Trifacta hosts only the UI, not the data.

How much does Dataprep cost?

Dataprep charges Units based on processed data. Additionally, Dataflow costs apply for execution. For small datasets (exploration), costs are low; large production jobs can be expensive.

Is Dataprep GDPR-compliant?

Data processing runs on Dataflow in your GCP environment. The Trifacta UI processes only metadata and samples. For strict compliance requirements, review Trifacta documentation.

Google Cloud Partner

innFactory is a certified Google Cloud Partner. We provide expert consulting, implementation, and managed services.

Google Cloud Partner

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