What is Immersive Stream for XR?
Immersive Stream for XR is a Google Cloud service that renders photorealistic 3D and XR experiences in real time on Google’s GPU infrastructure and delivers them as interactive streams to any device. Users can experience high-quality 3D content directly in the web browser without special hardware or app installations.
The service democratizes access to high-quality 3D experiences by offloading compute to the cloud. Even on basic smartphones, complex 3D scenes can be experienced in real time.
Core Features
- Cloud rendering: Real-time rendering of 3D content on Google’s GPU infrastructure
- Universal access: Streaming to all devices with a web browser without installation
- Interactivity: Full interaction with 3D scenes in real time (rotate, zoom, configure)
- Scalability: Automatic scaling for thousands of concurrent users
Typical Use Cases
3D Product Configurators
E-commerce companies offer interactive 3D product configurators where customers can configure products in real time and view them from all angles.
Virtual Showrooms
Automotive manufacturers, furniture retailers, and luxury brands create virtual showrooms where customers can experience products photorealistically without being physically present.
Benefits
- No download or installation for end users
- Photorealistic quality on any device
- Scalable for marketing campaigns with high traffic
- Integration with existing 3D assets and workflows
Integration with innFactory
As a Google Cloud Partner, innFactory supports you with Immersive Stream for XR: 3D asset pipeline, application development, and platform integration.
Typical Use Cases
Frequently Asked Questions
What is Immersive Stream for XR?
Immersive Stream for XR is a Google Cloud service that renders 3D and XR content in real time and streams it to any device. Users experience high-quality 3D experiences without app installation or powerful hardware.
Which devices are supported?
Since 3D content is rendered server-side and streamed as video, the service works on virtually any device with a web browser: smartphones, tablets, laptops, and desktop PCs.
What is Immersive Stream for XR suitable for?
The service is suitable for 3D product configurators, virtual showrooms, architectural visualizations, and any application requiring high-quality 3D experiences without client installation.
