What is Looker Studio?
Looker Studio (formerly Google Data Studio) is Google’s free reporting and dashboard tool. It enables creation of interactive visualizations without programming knowledge. Over 800 data connectors connect Looker Studio with virtually any data source.
The drag and drop interface makes dashboard creation intuitive. Reports can be shared live and update automatically. Integration with Google Workspace enables seamless collaboration.
Core Features
- Drag and drop editor for dashboards without code
- 800+ data connectors including BigQuery, Sheets, Analytics
- Live sharing with automatic updates
- Embedding in websites and applications
- Free usage without limits
Common Use Cases
Marketing Dashboards: Campaign performance from Google Ads, Analytics, and social media in one dashboard. Automatic updates show current results without manual reports.
Executive Reporting: Monthly business reports with metrics from various systems. Interactive filters enable drill down into details without separate evaluations.
Team Collaboration: Marketing, sales, and product teams share dashboards for a common view of data. Comments and annotations enable discussion in the context of data.
Benefits
- Completely free without hidden costs
- Intuitive operation without technical knowledge
- Massive connector library for all data sources
- Seamless Google Workspace integration
Integration with innFactory
As a Google Cloud partner, innFactory supports you with Looker Studio: dashboard design, BigQuery connection, custom connector development, and best practices for data visualization.
Available Tiers & Options
Free
- Completely free
- Easy to use
- 800+ data connectors
- No central data modeling
- Limited governance features
Pro
- Team workspaces
- Extended sharing
- Support
- Paid
Typical Use Cases
Technical Specifications
Frequently Asked Questions
What is Looker Studio?
Looker Studio (formerly Google Data Studio) is a free tool for interactive dashboards and reports. It connects to over 800 data sources and enables drag and drop visualization.
Is Looker Studio really free?
Yes, Looker Studio is completely free to use. There is an optional Pro version with extended team features and support, but the basic version is permanently free.
How does Looker Studio differ from Looker?
Looker Studio is a simple reporting tool without data modeling. Looker is an enterprise BI platform with LookML, APIs, and embedded analytics for more complex requirements.
Which data sources are supported?
Looker Studio supports over 800 data connectors including BigQuery, Google Sheets, Google Analytics, MySQL, PostgreSQL, and many cloud services and APIs.
Can I share dashboards?
Yes, dashboards can be shared via link, embedding, or PDF export. Access rights can be controlled granularly like Google Docs.
