Notice: Recommendations AI has been merged, together with the Retail API, into AI Commerce Search (part of Gemini Enterprise for Customer Experience). New projects should use AI Commerce Search directly.
What is Recommendations AI?
Recommendations AI was a Google Cloud retail AI service for building personalized product recommendations without requiring in-house ML infrastructure. It is now part of AI Commerce Search, which combines search and recommendations for ecommerce applications into a single platform.
Core Features (now part of AI Commerce Search)
- Personalized search and product recommendations based on catalog and user event data
- Pre-built recommendation models such as “Frequently Bought Together” and “Recommended for You”
- Conversational product filtering and guided search with faceted navigation
- A/B testing and analytics dashboards for measuring performance
- Omnichannel use across websites, mobile apps, email, and other touchpoints
Typical Use Cases
Product recommendations
Personalized recommendations on product pages, in the cart, and post-purchase.
Personalization
Individualized user experiences based on behavior and preferences.
E-commerce
Increasing conversion rate and average order value in online retail.
Content recommendations
Recommending relevant content based on user interactions.
Benefits
- No in-house machine learning expertise required to build recommendation systems
- Unifies search and recommendations in a single platform (AI Commerce Search)
- Runs on Google’s infrastructure with automatic scaling
Integration with innFactory
As a certified Google Cloud partner, innFactory supports you in migrating from Recommendations AI to AI Commerce Search, as well as with architecture, operations, and cost optimization.
Contact us for a consultation on AI Commerce Search on Google Cloud.
Available Tiers & Options
Standard
- Fully managed
- Scalable
- Integrated with GCP
- Pricing varies by usage
Typical Use Cases
Frequently Asked Questions
What is Recommendations AI?
Recommendations AI was a Google Cloud service for generating personalized product recommendations at scale. It was merged, together with the Retail API, into AI Commerce Search.
What replaced Recommendations AI?
AI Commerce Search, part of Gemini Enterprise for Customer Experience, combines search and recommendations for ecommerce applications and replaces both Recommendations AI and the former Retail API.
Should I still use Recommendations AI for new projects?
No. New projects should use AI Commerce Search directly, since it combines the full feature set of Recommendations AI and the Retail API and is under active development.
What does AI Commerce Search cost?
Billing is usage-based. Exact prices should be checked against the current Google Cloud pricing page for AI Commerce Search.
How do I migrate from Recommendations AI to AI Commerce Search?
Google describes a multi-phase migration process that takes anywhere from a few weeks to a few months depending on complexity. Data quality of the uploaded catalog and user event data is critical, as it strongly affects result relevance.
Note: All product information on this page has been compiled with care, but is provided without guarantee and may be outdated or incomplete. Cloud services evolve rapidly — features, pricing, SLAs, and availability change frequently. Authoritative and up-to-date information can only be found on the official product page of Google Cloud (official documentation). This page does not represent an offer by Google Cloud.
