What is the Video Stitcher API?
The Video Stitcher API is a service from Google Cloud for server-side ad insertion (SSAI). The service inserts advertising content server-side into video streams so that the resulting stream appears seamless to viewers and is not affected by ad blockers.
The API supports both live streaming and video-on-demand and integrates with VAST and VMAP-compatible ad decision servers for dynamic, personalized ad insertion.
Core Features
- SSAI for live and VOD: Server-side ad insertion into real-time streams and on-demand content
- Ad-blocker resistant: Ads become part of the video stream and cannot be blocked client-side
- VAST/VMAP compatibility: Integration with all major ad decision servers
- Tracking and reporting: Detailed ad impression tracking and reporting
Typical Use Cases
Live TV and Sports Streaming
Broadcasters use the Video Stitcher API to dynamically insert personalized ads into live broadcasts that seamlessly integrate into the stream.
OTT Platforms
Streaming platforms monetize their content through server-side ad insertion with personalized ads while maintaining high viewer experience.
Benefits
- Higher ad revenue through ad-blocker resistance
- Seamless viewing experience without buffering
- Device-independent: works on all devices
- Scalable to millions of concurrent viewers
Integration with innFactory
As a Google Cloud Partner, innFactory supports you with the Video Stitcher API: streaming platform architecture, ad integration, and operational optimization.
Typical Use Cases
Frequently Asked Questions
What is the Video Stitcher API?
The Video Stitcher API is a Google Cloud service for server-side ad insertion (SSAI). It seamlessly inserts ads into live and on-demand video streams without viewers being able to bypass ads with ad blockers.
Why server-side instead of client-side ad insertion?
Server-side ad insertion is resistant to ad blockers, provides a seamless viewing experience without buffering during ad transitions, and works consistently across all devices.
Does the API support both live and VOD?
Yes, the Video Stitcher API supports both live streams and video-on-demand content with VAST and VMAP-compatible ad servers.
