The Challenge

meine Volksbank Raiffeisenbank eG was looking for an innovative partner to advance their digitalization strategy in mortgage financing. The goal was to develop a modern online platform that supports potential customers in financing their property.

The Solution: Laura AI

Together with the bank’s innovation management team, innFactory GmbH designed and developed the RoboAdvisor “Laura AI” to market readiness. Laura AI is an online platform that explains property financing to users and creates tailored financing concepts.

Laura AI Features

Digital Advisory: Interactive explanations about mortgage financing
Property Data Capture: Integration with real estate portals
Financing Concepts: Precisely tailored to the user’s project
Bank Integration: Seamless integration into existing banking processes

The Results

As an innFactory product, Laura AI is currently offered as a Software-as-a-Service solution to all cooperative banks in Germany.

Interview with Bettina Stoob

Bettina Stoob is Head of Innovation Management at meine Volksbank Raiffeisenbank eG:

What prerequisites applied for collaborative cooperation?

“To implement collaborative innovation projects like Laura AI, open communication, mutual trust, and understanding among partners is essential. The mix of agile software development, shared product understanding, and regular sprint reviews was the ideal prerequisite for such a co-innovation project with innFactory GmbH.”

How did the collaboration and project progress go?

“Co-innovation projects are almost indispensable in times of digital transformation. Through the know-how of the various ecosystems, we achieved a lean, fast, and efficient RoboAdvisor solution for modern mortgage financing with innFactory. The collaboration with the entire innFactory team was at the highest level from an organizational, professional, and personal perspective.”

What added value did co-innovation with innFactory provide for the bank?

“innFactory works according to the trial & error principle in combination with rapid prototyping. Customer feedback and changing market conditions are collected from the beginning and during the development phase and considered in further implementation. This approach has proven to be absolutely promising.”